Brand & Visual Identity
Brand & Visual Identity
Outside of my professional work, I’ve spent my free time developing independent creative projects where I built complete brand identities from the ground up. From crafting logos and defining colour palettes to shaping typography, visual direction, and overall brand aesthetic, these projects reflect my strengths as a designer in branding, creative direction, and visual storytelling. I have a strong eye for detail and consistency, with a focus on creating thoughtful, cohesive identities that not only look visually engaging but also communicate a clear personality and purpose. Through these projects, I’ve strengthened my ability to translate ideas into distinctive and memorable brand experiences.
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![Randy's Diner]()
Randy’s Diner
Randy’s Diner was a personal branding project that started from a quick sketch and developed into a full brand identity. Inspired by retro diner culture, the project combined nostalgic visuals with a modern design approach, applied across menus, merchandise, and promotional assets.
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![Art Film Festival]()
Art Film Festival
For a university class, we developed a niche film festival concept and its visual language through posters, program guides, social media assets, and merchandise. I created the Art Film Festival, inspired by my passion for art and film. The visual identity was based on the theme of “frames,” reflecting their long history as a way to present and display art since the 2nd century B.C.
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![Sea life - Re brand]()
Sea life - Re brand
Within my Future Brand Image class, we were tasked with developing and pitching a branded company concept. I chose to rebrand Sea Life Aquarium, focusing on its commitment to marine conservation and education.
The creative direction combined a timeless logo and classic typography with playful imagery to maintain appeal for younger audiences. A palette of blue tones was used to reinforce the Sea Life aesthetic while creating a refreshed brand identity designed to feel modern and long-lasting.
